Retailers are calling for more brands, and brands are seeking greater retail participation at the trade fair. This initiative aims to facilitate proactive exchanges, forge new business contacts, and collaboratively advance the industry. The European Outdoor Group (EOG) and Messe München have established the Retail Advisory Council to directly gather feedback from international retailers on…
The launch of the all new Vezor shoe marks a new era for the legendary mountain sports brand and another step forward in its diversification strategy, extending into every season and facet of mountain sports and lifestyle. With the introduction of its first high-performance trail running shoe, Rossignol is taking another step forward in its…
adidas TERREX unveils the Xperior PrimaLoft Loose Fill Hooded Jacket – a wardrobe essential that combines style and functionality, built for all types of adventures. “At adidas TERREX, we’re on a mission to ensure that outdoor seekers are ready to go, no matter how big or small the adventure may be” says Susanne Capell, Category Director, adidas TERREX. “From backyard to…
Trail runners are on an endless pursuit of perfection, forging on, into the unknown. Finding the will to keep bouncing back, and push beyond their limits. This season, The North Face breaks through the noise with a unique collaboration that taps into the archive of artist Yves Klein, utilising his famous shade of blue as…
OTS will be a contributing sponsor for the upcoming European Outdoor Summit (EOS), taking place in Cambridge from 18th to 19th September 2024. European Outdoor Summit delegates include brands, distributors and retailers from across Europe, and OTS looks forward to this opportunity to expand its reach to Europe and to grow and expand opportunities for the show’s exhibitors and visitors.…
IN SS23 KEEN, Inc. (KEEN), created a walking revolution with the WK400 walking shoe powered by KEEN.CURVE technology. Moving from the tarmac to trail, for AW24 the innovative, values-led shoemaker has optimised the curve geometry and performance for hiking momentum. Featuring all-trail tread, an abrasion-resistant upper, and a slightly flatter curve for more stability, KEEN’s new…
On June 27th 2023, Ida-Sophie Hegemann became the first woman to conquer the entire distance of the Karwendel Höhenwegin Austria in a single push, setting a new Female FKT record in the process with a time of 10 hours and 42 minutes. In the new The North Face short film Karwendel we follow the awe-inspiring…
ONSIGHT, by Janelle Dransfield and Rachel Ross features Blind Athlete and Black Diamond Product Developer Seneida Biendarra, as she finds herself embracing her journey on a worldwide competition stage. When her vision began to deteriorate, Seneida Biendarra found solace in climbing. But it wasn’t until she found climbers that she finally learned to open up…
Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, has launched its newly revamped website. Designed to deliver a seamless and engaging browsing experience for all, the site now caters more effectively to the company’s brand partners and its growing base of direct consumers. It also makes…