“Sometimes, courageous decisions are needed”, said Christian Schneidermeier, who recently took on his new role as Director of the European Outdoor Group at the beginning of February. “But beyond being courageous, our decision not to hold OutDoor in 2025 is logical. Despite our best efforts – ranging from a new trade fair concept to thorough…
Retailers are calling for more brands, and brands are seeking greater retail participation at the trade fair. This initiative aims to facilitate proactive exchanges, forge new business contacts, and collaboratively advance the industry. The European Outdoor Group (EOG) and Messe München have established the Retail Advisory Council to directly gather feedback from international retailers on…
The launch of the all new Vezor shoe marks a new era for the legendary mountain sports brand and another step forward in its diversification strategy, extending into every season and facet of mountain sports and lifestyle. With the introduction of its first high-performance trail running shoe, Rossignol is taking another step forward in its…