Our News

  • Superfeet

    Superfeet

    Why Superfeet?Innovative materials like carbon fiber, cutting-edge technology – including 3D-printed insoles – and decades of experience in the field of podiatric medicine are all ingredients that go into what truly sets Superfeet apart: the signature Superfeet shape. Perfectly contoured to hug your arches and cradle your heels, for hiking or hockey, running marathons or…

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  • Nikwax

    Nikwax

    Nikwax is a leading aftercare brand, specialising in waterproofing, cleaning, and conditioning products for outdoor gear. Founded in 1977, the company has gained a reputation for producing eco-friendly solutions for maintaining clothing, footwear, and equipment. In 2022 Nikwax became employee-owned, helping to preserve the integrity and values of the business. A key aspect of Nikwax’s…

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  • EOG and Messe München establish Retail Advisory Council

    EOG and Messe München establish Retail Advisory Council

    Retailers are calling for more brands, and brands are seeking greater retail participation at the trade fair. This initiative aims to facilitate proactive exchanges, forge new business contacts, and collaboratively advance the industry. The European Outdoor Group (EOG) and Messe München have established the Retail Advisory Council to directly gather feedback from international retailers on…

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