ARTILECT is a next-generation brand built on decades of outdoor performance apparel knowledge and leadership on a mission to deliver an unmatched user experience. The best way to do this is through superior moisture management and thermoregulation from the skin-out, utilizing the breakthrough performance and durability of Nuyarn Merino Technologies, which takes the natural unmatched…
A muddy dog walk. Climbing K2. Or getting caught in the rain. We’re not fussed what you do outdoors. What matters to us is that you can do it. Because the outside is the best side of life. A literal breath of fresh air. So get out there. And if anything gets in your way,…
Australian adventure gear brand Sea to Summit made a strong impression at Outdoor and Social 2025, showcasing their signature blend of high-performance outdoor kit and laid-back Aussie attitude. The three-day event brought together retailers, brands, and outdoor professionals for practical, on-the-ground training. Delivered by experts and supported by well-known outdoor brands, the event offers free…
Tim Francis, Account Manager and Regional Trainer for Grangers, underlined the growing importance of educating retail staff and outdoor professionals on the latest waterproofing trends during Outdoor and Social 2025. Grangers, a specialist in outdoor clothing and footwear aftercare since 1937, brought its innovative product range to the March event, held at Newfold Farm in…
Darren Wilcox, Brand Manager for SAXX Underwear, made a strong impression at Outdoor and Social 2025—and so did the underwear. Representing the brand that pioneered men’s pouch underwear nearly 20 years ago, Wilcox brought SAXX to life in the environment it was made for: the great outdoors. Held from March 11–13 at Newfold Farm in…
Damon Street of Twist Distribution—UK distributors for Kelty and Sierra Designs—believes events like Outdoor and Social are essential for the future of the outdoor industry. Representing two well-known US brands, Kelty and Sierra Designs, Damon brought their latest gear to the Outdoor and Social 2025 event at Newfold Farm, Edale, in the heart of the…
Lyon Equipment brought hands-on product experiences and expert knowledge to the forefront at Outdoor and Social 2025, a three-day immersive event designed to educate and inspire outdoor retail staff. Held in March at Newfold Farm in Edale, nestled in the heart of the Peak District, the event provided a scenic and authentic backdrop for learning,…
Rebecca Dawson, co-director of Every Body Outdoors, is on a mission to make the outdoors truly inclusive—regardless of body size. The nonprofit organisation works directly with brands and retailers to improve size inclusivity in outdoor clothing and gear. Their services range from consulting on plus-size fit and representation to advising on communication strategies that resonate…
Outdoor education is a top priority for Matt Haigh, UK Key Account Manager for Osprey Packs and Hydro Flask—two brands synonymous with quality gear for outdoor enthusiasts. Osprey Packs are widely used in every conceivable outdoor environment while Hydro Flask makes beautifully designed gear, particularly their reusable insulated drinking bottles. “As a brand, we want…
Sam Sykes, owner of Mountain School UK, has emphasized the importance of hands-on training for outdoor retail staff, calling it “an absolute must” for the industry. Based in the Lake District, Mountain School UK offers a wide range of courses—from beginner navigation and scrambling to advanced alpine preparation, including crevasse rescue and avalanche safety. Sykes,…