OAS27 9th, 10th and 11th March 2027

Vibrant Brand Village at Outdoor & Social 2026

At OAS26, the Brand Village transforms retail training into an immersive, hands-on experience. Staff from leading outdoor retailers engage directly with brand staff—learning product features, testing gear in real-world conditions (e.g., waterproofing under simulated rain, pack comfort on trails), Brands supply demo units, interactive tech, and certified trainers—ensuring staff don’t just recite specs but understand performance, sustainability credentials, and fit nuances. This “learn-by-doing” model builds confidence, accuracy, and authenticity—so frontline teams become trusted advisors, not just sellers. The result? Higher conversion, fewer returns, and stronger brand-customer alignment. It’s retail education reimagined: experiential, credible, and deeply practical—all within the vibrant, collaborative energy of the Outdoor and Social.