Despite a very wet start to Outdoor and Social some brands were excited that the conditions highlighted the quality of their products.
Andy Williams, area sales manager with Salomon, wasn’t fazed by the wet and muddy conditions on the opening day of Outdoor and Social.
Andy said: “These are great conditions for us. We’ve got a lot of customers and a lot of new exciting products. Obviously, we have a strong hiking and trail running range. This is a great opportunity and a great part of the world for people to come out and try the products with us.
“We’ve brought some of new ranges for SS24, we have the Genesis range, which is really good on mixed terrain and on the trail, and the Thundercross, which has evolved from our Speedcross franchise range, really good for those muddy conditions, and the Wide range.
“We’ve got some of the old guard with our hiking range as well like the good old X Ultra. So, some really good ranges.”
Asked how he was finding the opening morning of the inaugural Outdoor and Social event, Andy said: “We’ve seen some really positive things from retailers. It’s just a nice opportunity for some of the HQ teams and the shop floor teams to be able to use the product that they’re selling.
“They can just actually get out in the field where it’s supposed to be used.”
Outdoor and Social is providing workshops and practical sessions designed to increase knowledge and confidence in outdoor products and skills through experience.
Delivered under the guidance of brands, experts and professionals it is completely free of charge to all retail staff and aims to help all retailers and their staff deliver better information to the consumer.
Held at Newfold Farm, Edale, in the Peak District, Outdoor and Social is a three-day outdoor learning event which began on Tuesday, March 12.
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