Dave Sewell, a training and projects coordinator for Craghoppers, has enjoyed the Outdoor and Social experience.
Held at Newfold Farm, Edale, in the Peak District, Outdoor and Social is a three-day outdoor learning event, in its second year, which began on Tuesday, March 11, 2025.
Dave said: “My job is to be at events like this one today. Usually, we go and carry out in-store training, whether it’s Go Outdoors, Millets, Blacks, anywhere that sells our product.
“We’ll always try and offer our services to make sure the guys are well equipped with the knowledge to sell our brand-new technologies and our innovations.”
Outdoor and Social is providing workshops and practical sessions designed to increase knowledge and confidence in outdoor products and skills through experience.
Delivered under the guidance of brands, experts and professionals it is completely free of charge to all retail staff and aims to help deliver better information to the consumer.
Dave said:“Everyone is really receptive to what we have to say. With it being our first year, we didn’t really know what to expect. However, the guys who come in to us have been really engaging. And even if it’s stores that don’t necessarily sell our full range of product, they’re really interested to find out what our new partnerships are, what we’re doing sustainably.
“I keep making the joke of saying ‘I’m really sorry for boring you for last 15 minutes’ but everyone is saying, do you know what is beneficial? It’s information that they didn’t necessarily know too much about. So, I definitely think it’s been beneficial for them.
“It has also been beneficial to find out what the event’s all about. Hopefully it gets bigger and busier. I think the more people come, the experience that the guys are going to gain is invaluable to the industry.”
In the name, the event is also a social occasion with brands, reps and retail staff mixing in the evenings in the main marquee for free food, drink and being an exciting speaker line-up.
Dave added: “I’m really enjoying it. Everyone’s so calm and chilled out. We’ve met some great people and are getting some great advice from other brands and people as well.”
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